So many factors come into play when planning an event. And now more than ever, there’s an emphasis on making events accessible for all attendees — whether that be in person or from the comfort of their own home. 

Whether you’ll be networking with your colleagues in person, in a socially distanced online gathering or in a combination of both, be sure to keep in mind how you can take your event from good to great. 

Here are some tips to consider as you plan your event: 

  • Technology, technology, technology! If you have some guests attending in person and others doing so remotely, you must ensure all facets of technology are not just okay but exceptional. If you’re using microphones, are they being picked up by Zoom? Can everyone see the presentation you're showing in real time on the screen and not simply from the far back of the conference room? Who’s the point person to handle any potential glitches? Nailing the event’s technological aspects will help ensure everyone has an enjoyable time. A good event has everything planned in advance; a great event also anticipates potential needs.
  • Breaks for all: People are fatigued these days, so unstructured breaks are a wonderful way to re-energize guests. For your in-person attendees, this may be a 15-minute break to check email and have a snack. For attendees joining from home, a break will offer a welcomed screen break. A good event has an agenda filled with excellent information; a great event also features the opportunity to recharge. 
  • The right schedule: What time of day would work best for attendees? It can be near impossible to find a time that works for everyone’s schedules, but seriously considering your invitee demographic could be a huge asset. With people embracing work/life balance, you may want to avoid scheduling against potential competing priorities like breakfast time or children’s bedtimes. Though it can be difficult to strike a balance, looking at your guest list (and perhaps even surveying in advance) allows you and attendees to determine the best time possible. A good event considers its guests’ schedules; a great event does everything possible to accommodate those schedules. 
  • Network building: Since people have experienced so much distance over the past year-and-a-half, the chance to meet with others can be a breath of fresh air — even if virtual. So while planning, try to maximize the opportunities for guests to network with one another. You can do this by offering multiple breaks, encouraging guests to exchange contact information (in the chat if virtual) and playing matchmaker. A good event has the right people in the room; a great event also connects those people. 
  • Did someone say swag? People love getting free stuff, but you can do so much more with gifts for guests. Whether attendees receive a gift upon registering or at the event itself, the personal touch goes a long way. If your event has a theme, this is an excellent opportunity to tie it all together. A good event provides attendees with a gift; a great event has a gift that supports the overall purpose and makes people feel connected. 
  • Following up: It’s important that your attendees hear from you shortly after the event has taken place. Some great options for following up and saying thanks are connecting/messaging on LinkedIn, sending an e-blast or personal email, calling attendees, sending follow-up gifts (e.g., a Starbucks gift card) or sharing a QR code so folks can access event materials. A good event includes follow-up; a great event also leaves people wanting more. 

With in-person, virtual and hybrid events being planned, there’s a lot to consider. But don’t miss your chance to take a good event and make it a great one. 

At Kolibri, we like to think outside the box by creatively aligning your goals with your brand. Would you like to chat about taking your next event from good to great? Contact Casey at cblake@kolibrilaw.com or 833-330-1633.