Amidst the countless changes created by the pandemic, the importance of certain initiatives has ebbed and flowed. But the urgency of business development has never lessened.
When I say "business development," I'm not just talking about generating new business. I'm also referring to allocating time, energy and resources to your existing clients and contacts. When relationships are at the epicenter of your business, the word "development" isn't simply about cultivating new connections. It can, and should, also mean fortifying those strong relationships you already have.
Now that we're halfway through 2021 and the world is shifting into its "new normal," I encourage you to ask yourself four key business development questions.
Question 1: What are your long-term business development goals?
Question 2: What does my online profile say about me and my business?
Question 3: Where should you focus your time and energy?
Question 4: What do clients, referral sources and friends of your firm need from you right now?
No matter how the rest of the year unfolds, one thing is for certain: Relationship building will remain of utmost importance. Be the thought leader, be the connector, and be forward-thinking.
Here at Kolibri Law Support Solutions, we're here to work with you through your business development and marketing goals — and to deliver a variety of services that will make your firm run more smoothly.
Reach out directly to email@example.com to walk through these questions and start generating real solutions.